Authorized Technology Partners are localization service providers or globalization consultants that specialize in providing complete solutions for their clients globalization requirements. While some may confine their business to providing consultancy services only, others offer a full spectrum of services from advice to functional localization, testing and engineering.

Alchemy technology is positioned as an platform that can be utilized to build custom localisation solution for their clients. These custom solutions can then be sold onto their client base as an additional high cost, high margin product. This gives their organization the ultimate competitive advantage over other competitors. Alchemy technology plus their custom editors are an additional, high margin revenue stream for their business.

They seldom sell Alchemy technology as a stand-alone unit, but as part of a broader more complete solution. They have a high level of programming competency-having expertise in C++ and other programming languages. Their customer intimacy is generally high and they are well integrated into their client organizations, being knowledgeable of their globalization requirements and plans.

Authorized Technology Partner Development Programme

Alchemy will support these Partner in a variety of ways:

• Joint marketing including events, on-line seminars, and public relations
• Field sales support for joint selling opportunities, and for client presentations
• Exposure on Alchemy's Web site
• Lead sharing and joint selling
• Alchemy logo usage
• Specialist product technical training
• Programmer's training in building custom editors, validators and leverage modules
• Priority notification of Alchemy product development plans and releases
• Membership of Alchemy's Product Focus Group (meets twice annually)
• Access to Alchemy's Partners-only extranet site (This site will contain WEB ordering system, Development Partner referrals, common area for Marcom materials, product white papers and other useful materials.)
• Access to developer zone for revenue generating opportunities.
• Sales and account management training on selling Alchemy technology products
• Access to marketing literature and presentation materials
• Developer technical support for product development queries