Alchemy Language Exchange to be part of 30m next generation localization initiative

Alchemy Software Development to contribute technology and development expertise

DUBLIN – November 30, 2007 – Alchemy Software Development announced today that Alchemy Language Exchange will be used as a development platform in the €30million CSET advanced research programme. This is a consortium of European universities and leading industry partners that will carry out fundamental and applied research in the field of high-tech automatic language translation. This initiative is funded under the Centre for Science, Engineering and Technology (CSET) Campus-Industry Programme.

“Discovering new ways of localizing and personalizing large volumes of content is crucial to the success of businesses that are using the internet to expand their global presence and develop new channels to market.”, said Tony O'Dowd, CEO Alchemy Software Development, “I'm delighted that Alchemy Language Exchange will be used to create new and novel ways of managing and achieving this. ”

This initiative, which will be run over five years, has appointed Prof. Andy Way of Dublin City University as it's CEO and includes Reinhard Schler, University of Limerick among its senior academic members. Global organization such as IBM, Microsoft, and VistaTec are also involved in the project. Alchemy Software Development will contribute both technology and development expertise to accelerate the development of the next generation localization platform to tackle the challenges of high volume content, personalization and localization.

About Alchemy Software Development
Alchemy Software Development is the developer of Alchemy CATALYST™ and Alchemy Language Exchange. Alchemy CATALYST™ is the world's most popular visual localization technology. 80% of the world's largest software companies use it to accelerate entry to international markets, improving revenue growth opportunities and reducing their costs.

With over 20,000 licenses worldwide, Alchemy CATALYST™ is the dominant choice among professional development companies, localization service providers and global technology leaders such as Siemens, Corel, Philips, Canon, Oracle, VistaTEC, Lionbridge Technologies and SDL International.

Alchemy Language Exchange is used by large enterprises to centralize, manage and derive value from their language assets via Web Services and integration with existing processes.

Alchemy Software Development has offices in Ireland, United States of America and Germany. For more information, please see www.alchemysoftware.ie