Alchemy Launches LSP Gold, New initiative for leading LSPs, VistaTEC becomes Gold Member

Alchemy responds to market demands for increased LSP collaboration

DUBLIN and SALEM – April 12, 2007 – Alchemy Software Development Ltd. creators of the world's most popular Visual Localization & Translation Solution, Alchemy CATALYST™, today announced the launch of Alchemy LSP Gold, a new programme aimed specifically at addressing the needs of Language Service Providers in their current and future technology strategies. This strategic initiative was formed as a direct consequence of calls by the world's leading multi- and single-language vendors for increased choice within the industry for innovative, affordable translation technology solutions from an independent and complementary solution provider. The launch of Alchemy LSP Gold also coincides with the world-wide release of the newest addition to Alchemy's stable of award-winning solutions, Alchemy CATALYST™ 7.0, the first visual localization environment for Online Help and Content.

The launch of Alchemy LSP Gold will no doubt benefit from increased momentum with the announcement that VistaTEC, Dublin, one of the longest established and best known of the World's top 20 LSPs, have become Gold Members and announced their intention to play a leading part in the new programme.

VistaTEC, who have repeatedly been recognized by Deloitte & Touche as one of Europe's fastest growing technology companies, have long differentiated themselves by aligning industry experience with the best tools and practices that support their goals of excellence, independence and growth. Having enrolled in Alchemy LSP Gold, VistaTEC were quick to identify and capitalize on the appeal of Alchemy CATALYST™ 7.0's new and revolutionary approach to Content and Help.

“While we have used Alchemy's Visual Solutions for Software for many years, we were pleased to learn about their plans for increased LSP collaboration and specific initiatives which will add value to our internal teams and Clients”, commented Phil Ritchie, Chief technology Officer at VistaTEC, “At VistaTEC, we pride ourselves on bringing quality and innovation to our clients, and Alchemy's plans to increase their LSP offering via the Gold programme is in perfect symmetry with our desire to invest in the best tools, and most attractive technology providers. By doing this, we emphasize our independence, and our commitment to providing our established and new clients with the very best solutions the industry has to offer.”

“Alchemy LSP Gold is an important initiative for us going forward”, said Tony O'Dowd, President & CEO of Alchemy Software, “While we have traditionally catered very much for the needs of the World's top Software and Content companies in the past, recently we have perceived a real and immediate need to redefine and open up our relationships with the Language Service Providers of our industry. Through this new programme we intend to respond to the actual technology needs of LSPs and provide them with solutions which are aligned with their financial and tactical objectives as well as assuring them of the productivity gains of time, cost & quality.”

One of the principal objectives of LSP Gold for Alchemy is to increase the perception of Alchemy CATALYST™ 7.0 within the LSP community as a real and superior alternative to the staid and conventional legacy tools that persist in the market. “There is a real need for a shift in the translation technology space today” said Robert Martin, Director of International Sales at Alchemy. “For too long now, Language Service Providers have had limited choice in their tool strategies, and have been obliged to purchase from vendors who are also direct competitors. With LSP Gold, Alchemy will bring the next generation of translation tools to the LSP community, and leave no doubt that from now on, a choice is at hand.”

About VistaTEC
VistaTEC is a leader in localization and process management. Its name has become synonymous with quality deliverables, technical expertise, outstanding language services and the very best in project management. Extraordinary client retention has enabled us to form true partnerships, which over time have yielded remarkable results in terms of production efficiencies through automation and process adaptation.

VistaTEC collaborates closely with technology companies world-wide that provide complementary services and commercial tools. These alliances have unified the best offerings of service and technology available and make VistaTEC a formidable player in the globalization services sector.

VistaTEC is owned and managed by industry veterans - offices in the U.S. and Europe and partner affiliates around the globe. For further information please contact Angela Corrigan at +353 1 416 8047 - angelac@vistatec.ie or refer to www.vistatec.ie

About Alchemy Software Development
Alchemy CATALYST™ is the world's most recognized visual localization technology. 80% of the world's largest software companies use Alchemy CATALYST™ to accelerate entry to international markets, improving revenue growth opportunities and reducing their costs.

With over 15,000 licenses worldwide, Alchemy CATALYST™ is the dominant choice among professional development companies, localization service providers and global technology leaders such as Siemens, Corel, Philips, Canon, JD Edwards, VistaTec, Lionbridge Technologies and SDL International.

For more information on the company and its products, please refer to http://www.alchemysoftware.ie/