Automated Supply Chain Management in Software Localization

Alchemy Software Development and STAR Technology reduce time-to-market and localization costs for their enterprise clients

DUBLIN and FRANKFURT – November 20, 2002 – Alchemy Software Development and STAR Technology & Solutions, today announced the signing of a strategic technology alliance, which will result in the development of the world's first workflow solution to automate the translation, engineering and testing of software applications. With the integration of Alchemy CATALYST™ 4.0, the premiere software localization technology and STAR Proactive, the most flexible workflow management technology, enterprises can now improve their time-to-market and reduce their localization costs using these market leading localization technologies.

“The trilogy of product localization is the translation of help, software and documentation”, said Tony O'Dowd, CEO and President of Alchemy Software Development, “with the release of STAR Proactive with the Alchemy CATALYST™ 4.0:Server Edition, enterprises can now deploy the same localization technology for all aspects of their localization workflow. Traditionally, companies have used different technologies and processes for each element of their localization process.”

“Using STAR Proactive helps reduce the complexity of localization”, said Matthias Zeitler, VP and CTO of STAR Technology & Solutions ,“whereas traditional translation memory technology reduced the translation costs, STAR Proactive achieves this and also reduces the transaction costs inherent in the localization process. On a recent project, we estimated that we reduced the localization costs by 40% using this new technology.”

The two products, Alchemy CATALYST™ and STAR Proactive, which are established leaders within the Localization technology sector, will be offered as an integrated localization solution. It combines flexible, scalable and customizable workflow technology with integrated translation environments covering all the major documentation, help, internet and software application file formats. Enterprise will achieve long-term savings by utilizing existing resources with greater efficiency. It will optimize customer and supplier management, shorten project processes significantly by automating routine tasks, and improve reporting and billing functions.

Alchemy Software Development Limited
Alchemy Software Development is a company formed by the original developers and designers of Corel CATALYST™, an integrated translation environment and a pioneer in visual translation and engineering solutions.

Alchemy's technology is designed to boost the efficiency and quality of globalizing software products. With over 8,000 licenses worldwide, it is used by software development and globalization services companies worldwide. Alchemy CATALYST™ is used by translators, software engineers, quality assurance specialists and project managers and is referred to as the Gold Standard in Localisation. Corel Corporation Limited holds a 24.9% stake in Alchemy Software Development Ltd.

Alchemy Software Development has offices and facilities in Canada, Europe, Asia-Pacific and the United States.

For more information on the company and its products, please refer to www.alchemysoftware.ie.